Confidence-Boosting Activewear for Pregnancy, Breastfeeding and Beyond

Created by Natalie Ward – mum of two and self-confessed activewear addict – our award-winning collections are all about empowering you to keep moving and living life your way. From maternity gym leggings you’ll love wearing for spin classes and soft-play trips alike, to nursing sports bras and sweatshirts you can wear through pregnancy, breastfeeding and for years afterwards, our versatile, high-performance sportswear is designed to adapt to your amazing body and support you at every stage of motherhood.


Pre-order for Xmas Postnatal Leggings Open

25th September - 2nd October.

Intended delivery 7th November 2022.

Best Maternity Activewear Brand

We are delighted to announce that Latched has won GOLD in the Project Baby awards 2022 for Best Maternity Activewear Brand! The Project baby awards is voted for by real parents who have used the products which makes it more special because we have been voted for by our customers, not just a panel of judges.

Read more
  • Alexandra Burke

  • Rochelle Humes

  • Binky Felsted

  • Lucy Mecklenburgh

  • Roxy Winstanley

  • Sarah Louise Richards

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  • Hi, I am Natalie, the mum behind Latched. This journey for me started in 2018 after the birth of my daughter Harper. I struggled with staying active and breastfeeding a snack feeder. I designed my first 3 products to get me out of the house and gave life to Latched before finding out I was pregnant again with Ethan. A mum to 2 under 2, a new business and a global pandemic has not made this road an easy one, but I am determined to make it easy for pregnant and new mums to stay active in clothes that make them feel good. You can read more about our story here

Shop by Sport

Whether you have a bump or are breastfeeding, make sure your activewear supports you and your sport.

View the collections