Latched maternity and nursing sports bra. Removable pads to give you a smooth shape but without any bulk, this bra is a snug fit with no unnecessary fabric. Its wide under-bust band means it doesn’t dig in or ride up, while also reducing bounce from high-impact activities. The straps can be worn two ways, either straight or racer-back, providing adaptable support and making it almost invisible under tops. And the best bit – it comes with a handy back extender meaning it will see you right through all trimesters, making it great value for money.

There’s a real dearth of stylish breastfeeding clothing available. Latched is a brand that offers clothing you’d actually wear day-to-day, breastfeeding or not. We love this two-tone sweatshirt with clever zip opening – no messing with awkward buttons, no lifting up your top to reveal your tummy to the world. The same brand also has a nice loose hoodie for lounging – and their sports bras are brilliant too.

Natalie Ward launched Latched in 2018, a range of clothing combining comfort, support and style for pregnancy, breastfeeding and beyond. She tells Nursery Online why mums love her award-winning clothing - and how social media has played such an important part in the success of her business.

Pregnancy and postnatal activewear Latched was launched in 2018, born from a mother’s desire to create an affordable range of high-quality sports and activewear for new and expectant mum’s, after being somewhat underwhelmed at the little choice available during her first pregnancy. The brand’s ethos is to give confidence and support on every mum’s journey into motherhood, with their carefully curated collection of leggings and shorts, sports bras, vests and jumpers.