Latched Wins Big at the Loved by Parents 2026 Awards: Celebrating Excellence in Maternity Activewear
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Latched is proud to announce two major wins at the prestigious Loved by Parents 2026 Awards, solidifying our position as the UK’s leading maternity and postnatal activewear brand. This year, Latched was honoured with:
- Best Maternity Fashion Brand – Latched Maternity Leggings (Platinum)
- Best Maternity Innovation 2026 – Latched Maternity Leggings (Gold)
These awards are a testament to our commitment to quality, comfort, and innovation for mums and mums-to-be across the UK.
Award-Winning Legacy
Since our inception in 2018, Latched has been dedicated to supporting women through every stage of motherhood. Our mission is simple: keeping women moving through motherhood. Over the years, our products have earned multiple accolades, including:
- Best Breastfeeding Bra
- Best Maternity Leggings
- Best Maternity Activewear Brand (Project Baby and MadeForMums)
What Sets Latched Apart?
Latched is the first UK brand to focus exclusively on maternity and postnatal activewear. Our products are:
- Tried, tested, and award-winning
- Designed for real mums, by a mum
- Built for comfort, durability, and style
Our best-selling items—such as the breastfeeding sports bra, everyday bra, and active support leggings—are trusted by women for their versatility and long-term wear.
Brand History & Milestones
Founded by Natalie Ward, Latched has grown from a solo operation to an award-winning brand. Key milestones include:
- Exhibiting at major baby shows across the UK
- Showcasing at Regent Street’s House of Women’s Sport (Summer 2025)
- Partnering with Bumps and Burpees
- Continuous product innovation based on customer feedback
Why Mums Choose Latched
- Comfort: Products adapt to changing bodies during pregnancy and postnatally
- Support: Activewear that empowers women to stay active—yoga, gym, or daily life
- Recognition: Consistently awarded for quality and innovation
Latched is committed to delivering the best in maternity fashion, ensuring every mum feels confident and supported. Explore our award-winning range at www.latched.uk.
